I recently worked on the joomla development part for Village Uniforms & Linen Service located in Minden, NE. Great looking site but the traffic to the site has not been as good as expected.

Brian Curran of Abacab Designs the website designer contacted me about how to remedy the issue.

I checked a few of Village's directory listings, also know as citations, and found most of the listings were not claimed and/or had conflicting information. Now to put a plan into action and update the information.

Why is this important? I think it is important because, if an indexing bot, such as Google visits any of the directories and the information is not consistent I believe Google or any other search engine will consider each listing as a different company which will dilute the SERP (search engine results page). Basically the more consistent incoming links to your website the better your website will display in the search results.