Content Marketing

As a member of the CT 66 BNI group located in Marlborough, CT I've talked a lot about adding a Business Blog to a small business site. Well, let's put this another way. How about adding Content Marketing to a small business website.

I did not make this term up nor do I take any credit for it. I just like the way it really portrays the essence of what a Business Blog should be. Here is where you decide which direction you want to go with the blog, or should I say content marketing. You can take a few different routes.

One would be to use it as a commercial for your business. Tell your visitors about the specials you are running or about a new product or service. Or you can show that you are knowledgeable in your field or position yourself as leader in your industry. No matter what you do with the content marketing you add to your site it must solve a problem or answer daily challenges your clients have.

To sum it up, your content should be about your customers needs, solve those issues and address those problem on a regular bases.