Clear Objective of your Website
I just finished reading about the number one mistake that can be made on a website. The big mistake is no clear objective of what you want your site to do.
When you are in the beginning stages of planning your website you have to decide what you need it to do to help your business or organization. You know your business better than anyone, who your target market is and how to service that market. This information is what determines the objective of your website.
You need to describe the problem your customers have on the site and how you are going to solve it for them. The objective of your site must be to solve that problem.
In this business climate your website has the ability to reach customers 24/7. Your website is the best marketing tool you can invest in right now. Make it the focus of your marketing campaign.
Customers can find out about you at their convience, then decide if you can help them. It gives them a way to contact you anytime and it gives you a way to get back to them as soon as possible. Because if you don't someone else will.
