Content Marketing

Content Marketing is slowly replacing the interruption advertising that we have come to know. You know what I mean, website pop ups, banner ads, tv commercials, newspaper ads and anything that is meant to distract you while you are engaged. So what is Content marketing? Read on to see if you can figure it out.

I have recently found a great blog, Junta42 written by Joe Pulizzi, which put a fire under me to learn about content marketing and how it is the foundation of any good website. Content is what visitors are looking for and keeps them coming back to a site. Giving them relevant content makes your site useful and solves their problem.

If your are a business that sells a product or service, your content will do more for your marketing that a post card, newspaper ad or television spot. Good content will give visitors the perception you are an expert in your field, which is not to say you are not. If they feel you are a expert they will trust you. Building trust will keep website visitors coming back and eventually turn them into customers. After all isn't that the bottom line, you offer a service, they buy and everyone makes out in the end.

If you do not think you can write well enough hire a copy editor. I have a great guy who has been in the business for 25 years right in my home town. If you need help send This e-mail address is being protected from spambots. You need JavaScript enabled to view it an email and see what he can do for you, I know he can help you with any type of writing, tell him John form Tri-County Web sent you.

I bought the book "Get Content, Get Customers' which was co-authored by Joe Pulizzi. I'm only on the third chapter right now. When I'm done I'll give you my thoughts and how it can help you rethink the way you spend time and money on advertising your business.